New York, NY, 30th May 2025 – Mage Data, a global leader in data security and privacy solutions, is excited to announce a strategic technology collaboration with DataNub Technologies to deliver dynamic, real-time application data masking for SAP environments. This partnership enhances Mage Data’s comprehensive data protection platform by extending its advanced masking capabilities to SAP applications – reinforcing our commitment to securing sensitive data across the entire enterprise landscape..
As SAP systems underpin over $87 trillion in financial transactions annually across 230,000+ customers, they have become prime targets for cyberattacks. Recent industry findings reveal that 52% of organizations experienced a breach in the past year, while ransomware attacks targeting SAP systems have surged by 400% since 2021. As organizations accelerate digital transformation and face growing demands from regulations like GDPR, HIPAA, CPRA, and India’s DPDP, the need for native, application-level protection within SAP has never been greater.
Mage Data’s SAP Application Masking solution integrates seamlessly with SAP GUI, Fiori, and UI5, dynamically masking sensitive data at the application layer – without altering SAP code or interrupting business operations. This ensures real-time data privacy enforcement at the point of access, balancing stringent security with operational agility.
“This partnership with DataNub represents another major milestone in Mage Data’s mission to secure sensitive data wherever it lives,” said Rajesh Parthasarathy, Chief Magecian and CEO of Mage Data. “We are excited to bring true application-level masking to the SAP ecosystem, enabling organizations to meet the highest standards in data privacy while maintaining operational agility inside mission-critical SAP environments. With Mage Data, enterprises can now protect sensitive information inside SAP in real time, without sacrificing performance or user experience.”
“At DataNub, we focus on the delivery of specialized products and services in support of area of governance, Risk & Compliance (GRC) for enterprises,” said Sarveshvaran Rajendran, Founder and CEO of DataNub Technologies. “Our collaboration with Mage Data empowers clients to dynamically protect sensitive data without disrupting business workflows. Together, we are enabling enterprises to modernize data governance, reduce compliance risk, and innovate securely within their SAP ecosystems.”
The jointly delivered solution enables enterprises to implement intelligent, role- and geography-based masking policies, dynamically adapting visibility based on policy rules defined within the Mage Data platform. This capability is essential as 31% of organizations still lack tools to identify risky data sources in SAP, while an additional 12% remain uncertain about their data discovery capabilities.
Key Capabilities and Benefits Include
- Real-time Field-Level Masking: Instantly protect SAP data across SAP GUI, Fiori, and UI5 by dynamically masking fields based on user roles and contextual access.
- No-Code Policy Configuration: Empower administrators to deploy masking policies via an intuitive interface, accelerating time-to-compliance without SAP code modifications.
- Role- and Context-Aware Masking: Tailor policies to roles, geographies, and departments, balancing usability with privacy.
- Multiple Data Protection Methods: Support redaction, format-preserving encryption, and context-preserving masking, maintaining SAP workflows and integrity.
- Comprehensive Support for Custom Data: Extend protection to Z-tables and custom SAP objects to ensure coverage across all SAP modules.
- Bulk Policy Upload: Scale masking deployments using template-based bulk policy configurations.
- Validation-Safe Masking: Preserve SAP’s native validations and business logic to prevent disruptions.
- Comprehensive Audit Trails: Maintain detailed logs of masking activities for compliance and audit readiness.
- Cross-Platform Policy Governance: Apply consistent masking policies across SAP and non-SAP environments for unified enterprise data protection.
Built for performance and scalability, Mage Data’s lightweight SAP extension supports even the most demanding enterprise workloads. In one deployment, Mage successfully masked 1.6 billion rows across 6,425 columns and 264 tables – 2.6 terabytes of SAP data – in under 30 hours. This level of performance makes the solution ideal for highly regulated industries such as finance, healthcare, and manufacturing.
About DataNub Technologies
DataNub specializes in Integrated Risk Management, Identity Access Management and Cyber Security through seamless integration, automation and transformation. With deep SAP domain expertise, DataNub helps organizations maximize their data investments with scalable, secure, and compliant solutions. Learn more:
For more information, visit [email protected]
About Mage Data
Mage Data is a leader in data security and privacy software for global enterprises. Recognized as a Champion in Test Data Management and Leader in Data Security Platforms, Mage Data’s award-winning and patented platform enables global organizations to navigate privacy regulations while ensuring robust security. Mage Data’s client roster includes Fortune 500 companies, Ivy League universities, and leaders in the financial and healthcare sectors, all of whom rely on Mage Data’s platform for effective data privacy and security solutions.
For more information, visit www.magedata.ai
Contacts
Mage Data [email protected] | +1 212 203 4365
DataNub [email protected] | +91 98802 36389